Best 7 Japanese YouTubers To Watch in 2023

The rest of the demographic in the world loves to idolize Japan, and rightfully so. The country seems too aesthetic in pictures, the shrines, architecture, festivals, streets, and Mt. Fuji are unique and attractive. And Japanese YouTubers have found the perfect niche to fill in. Brands worldwide have also taken to YouTube to strengthen their following in Japan by sponsoring Japanese YouTubers.

YouTube advertisements and videos have been demonstrated to reach a broad segment of the Japanese audience effectively. For instance, an advertisement on YouTube could reach more than 81% of Japan’s population, the equivalent of 102 million people. This allows a brand to see quicker results reduce costs, become efficient, and obtain better-targeted information. Statistics also show that this market utilizes reviews, social networks, and microblogs as research sources for brands, which are specifics of influencers.

YouTubers are a powerful source of influence for consumers, as the market views their opinions before purchasing. YouTubers are also simple to connect with due to the fact that they are a popular source of information. The Japanese influencer market is filled with numerous content creators specializing in anime, gaming, tech beauty, fashion, and more.

If you’re looking for an overview of the general aspects of the YouTuber’s scene, this list is the perfect one for you. Here are the eight YouTubers who make unique content and are becoming successful among Japanese audiences.

1.Rino Sashihara (1.18 Mil subs)

Rino Sashihara was an ex-member of the idol group HKT48. She began her journey on YouTube in January 2021. Within one calendar year, Rino was already named one of Japan’s most popular female YouTubers.

She started her channel to interact with her fans and share her daily life. There are also cooking and beauty videos on her channels. As an idol and a Japanese artist, her followers on YouTube quickly grew, mainly due to her idol life supporters.

2.Naru Fitness

Naru Fitness is a popular health and fitness channel. Beginning in 2021, the channel has over 1 million subscribers and is anticipated to continue to increase. Her fame is based on her simple exercises that yield impressive outcomes.

The majority of her videos show before and after pictures. The titles are attractive to women who want to achieve the summer body of their dreams. Naru Fitness is unique in her specific body parts routines, including exercises focused on the face, the abdomen, the thighs, etc.


Motimaru’s diary is an online channel dedicated to Motimaru, the Scottish cat. On August 20, 2021, Motimaru got the Guinness World Record for the most watched Cat on YouTube.

The channel is dedicated to Motimaru’s day-to-day life. Most viewers are people between the ages of 30 and 50. Motimaru’s diary is the ideal YouTube channel for companies that target middle-aged pet owners.


Gishi, Miyu and Luna are the stars of the channel called Banbanzai. This channel produces content like ASMR Food videos, singing videos and their daily experiences in Japan. They are famous among the younger Japanese audiences.

Based on Social Blade, Banbanzai has been viewed by 80 million people in the past 30 days. Banbanzai also regularly posts new videos, meaning they are expected to keep growing in popularity over the next years.

5.Heisei Flamingo

Heisei Flamingo is an online channel by Niko-san and Toriho, two well-known Japanese women YouTubers. The content they post is about the day-to-day life of the typical Japanese female in their 20s. Japanese viewers love watching videos like these as they accurately reflect their lives.

The Japanese Vloggers aren’t scared to be their real self. Their viewers appreciate their relatable characters. In addition, their blunt statements and enthusiastic reactions make them more relatable and authentic. Possible.



Ryuji is famous for his cooking expertise and is a YouTube chef with impressive cooking abilities. He offers simple recipe ideas for various international dishes like noodles, Japanese udon noodles, and other dishes. Ryuji is regarded as one of the most popular food YouTubers from Japan. His channel is popular among women and homemakers as the content is simple and delicious recipes mothers can make at home.


Comdot is a well-loved YouTube channel popular among high school students from Japan. The channel is centered around the lives of five childhood pals. The videos feature honest opinions, personal stories, and inspirational messages relating to viewers. They also record their travels occasionally.

Brands entering Japan have made the correct decision to implement YouTube influencer marketing to impress the Japanese market. The Japanese market is active on social media, and YouTube is among their preferred platforms to look for brands before purchasing products. Working with a Japanese YouTuber could aid a company in increasing its online visibility, boosting conversions, and boosting the ROI.


Also read about Top 10 Japanese Streamers On Twitch in 2022

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