The Japanese Oshare Lifestyle Is It All Fashion And Cafes

The Japanese "oshare" lifestyle is a multifaceted concept that extends beyond mere fashion and cafes, though these elements are indeed central to its identity. It encompasses a broader cultural trend that includes specific behaviors, preferences, and social norms.

What is Oshare?

Oshare, which translates to "fashionable" or "trendy," is more than just a term for stylish clothing. It is a lifestyle that includes a variety of activities and preferences that are considered chic and desirable. This lifestyle is heavily influenced by contemporary Japanese culture and is often showcased in media and social circles.

Fashion and Style

At its core, the oshare lifestyle is about being fashionable. This involves keeping up with the latest trends in clothing, accessories, and even hairstyles. Fashion models and celebrities often set the standards for what is considered oshare, and their styles are frequently featured in fashion magazines and social media.

• Influences: Oshare fashion is not limited to Japanese styles but also incorporates elements from Western and other Asian cultures. Dressing like overseas celebrities, particularly those from the West, is seen as a trend in itself.
• Trendy Areas: Certain areas in Tokyo, such as Daikanyama and Meguro, are considered the epitome of oshare. These areas are known for their upscale boutiques, stylish cafes, and overall chic atmosphere.

Cafes and Coffee Culture

Cafes play a significant role in the oshare lifestyle. Visiting trendy cafes is not just about consuming coffee but also about the experience and the social status associated with it.

• Trendy Cafes: Places like Cafe Banyan in Omotesando and Canal Cafe in Kagurazaka are popular spots for those embracing the oshare lifestyle. These cafes offer unique settings, such as open-air terraces and treehouse-like environments, which are perfect for Instagram-worthy moments.
• Coffee as a Status Symbol: Drinking coffee, especially from brands like Starbucks, is seen as fashionable. Being seen with a cup of coffee on the go is a common practice among those who aspire to the oshare lifestyle.

Other Trends and Activities

The oshare lifestyle includes a variety of other trends and activities that are considered stylish and desirable.

• Food Trends: There have been significant trends in food, such as the "pancake boom" and "popcorn boom," where long lines at pancake cafes and popcorn stores are a testament to their popularity.
• Travel: Hawaii is a particularly popular destination for those who want to experience the oshare lifestyle. Japanese fashion magazines often feature guides on where to stay, eat, and shop in Hawaii, further solidifying its status as a trendy getaway.

Specific Cafes to Visit

For those looking to immerse themselves in the oshare lifestyle, here are some specific cafes that embody the spirit of this trend:

• Nem Coffee in Shibuya: Known for its ethically conscious consumption and fashionable interior, Nem Coffee is a charming family-owned cafe that serves top-notch French press coffee.
• Sneakersnstuff Cafe in Daikanyama: This cafe, an extension of the Sneakersnstuff shop, offers a street and skater vibe with sandwiches, coffee, and falafel. It features wifi, outlets, and a terrace, making it a great spot to hang out.
• Light Up in Kichijoji: This cafe boasts an interior mimicking a quaint art gallery and serves coffee made from beans sourced from farms in Indonesia, Vietnam, and Kenya. It's a great spot for coffee geeks and those looking for a charming ambiance.

Practical Tips for Experiencing Oshare

To fully experience the oshare lifestyle, here are some practical tips:

• Visit Trendy Areas: Spend time in areas like Daikanyama and Meguro to soak in the stylish atmosphere and visit upscale boutiques and cafes.
• Follow Fashion Trends: Keep up with the latest fashion trends by following Japanese fashion models and celebrities. This includes dressing in styles that are currently popular.
• Enjoy Coffee Culture: Visit trendy cafes and enjoy coffee as part of your daily routine. This not only provides a stylish experience but also a chance to socialize and take Instagram-worthy photos.

By embracing these aspects of the oshare lifestyle, one can fully immerse themselves in the fashionable and trendy world that defines this unique cultural phenomenon.