Full of Amazing Things and awesome new enema mascot is now for every visitirs here. Japan has a great love for yuru-kyara, or yuru-characters (“”gentle characters”) in the form of mascots. So much that they hold an annual contest to determine the best new mascot out of all the regions in Japan.
For marketing and popularity purposes, nearly all of these mascots are adorable in some way–even if they are made from the poop of Tokyo’s beloved dog Hachiko, or are creepy fish monsters that get beaten up by baseball mascots. One of Japan’s latest mascots represents Ichijiku Pharmaceutical, and although she has a cute and inviting smile, you might think twice when reminded that the mascot is actually a giant cuddly enema (although the company will tell you she is a penguin–this happens with a lot of the odder Japanese mascots).
This penguin isn’t fooling anyone, even though her enema cap is supposedly the penguin’s hair accessory..
はじめまして！「かんちゃん」です。
これから、いろいろな場所に行く予定だよ。
みんな よろしくね。 pic.twitter.com/AACOP6H9nC— イチジク製薬株式会社 (@ichijikuseiyaku) August 2, 2017
The anthropomorphic enema goes by the name of “Kan-chan”, which is short for “Kanchou”, the Japanese word for enema and perhaps what many already know as a notorious Japanese prank of inserting your fingers up a person’s butt as a surprise attack (sorta like an enema!). Just a couple of days ago, Kan-chan came in like an enema, announcing her arrival on Twitter and her intent to “go to various places in the future.” She has at least one known destination in the future, and it is rather devoid of sunlight.
【ついに決定！イチジク浣腸新キャラクター！】
ご応頂いた点数はなんと約500点！！
厳しい審査をくぐり抜け、イチジクならぬイチバンに輝いたのは…ペンギンの女の子！？詳細はこちら！https://t.co/dAxFE5iXnN pic.twitter.com/9gV9chtgCo— イチジク製薬株式会社 (@ichijikuseiyaku) May 18, 2016
Kan-chan follows in the footsteps of Ichijiku’s Ichijikujira (Ichijiku + kujira, the Japanese word for “whale”), a happy-go-lucky whale who less subtly reminds us to let go of our bodily stress with enemas.
イチジクジラ… pic.twitter.com/2xlO5hMCnv
— 瑛 (@kiralich7) June 29, 2015
イチジク浣腸の商品認知と体内美容の大切さをＰＲすることを目的とし、９月２２日～２５日まで大阪城公園にて「ＹＡＴＡＩフェス」屋外広告や仮設トイレをラッピングした“トイレジャック”を実施いたしました。https://t.co/AiOPravCKM pic.twitter.com/CSwfNPlGZy
— イチジク製薬株式会社 (@ichijikuseiyaku) September 28, 2016
Kan-chan is happy to join a long list of Japanese mascots that manage to make us scratch our heads while admiring her cuteness. Never ignore this adorable one.
