$10,000 Electric Pickup Concept is the Working Man’s Truck America Can’t Have
Toyota recently unveiled the IMV 0 concept at the Tokyo Motor Show, a $10,000 electric pickup truck concept targeting commercial buyers wanting simple, affordable capability. The configurable flatbed can transform into anything from a rescue vehicle to an off-roader for adventure seekers.
At just 208 inches long and 70 inches wide, the IMV 0 promises utility and customization in a small, maneuverable package sized between America’s midsize and full-size pickups. Its 121.5 inch wheelbase nearly matches the Toyota Sequoia SUV.
Rumors swirl about a diverse range of powertrains, including diesel, petrol, hybrid, and fully electric options, though Toyota remains tight-lipped on specifics. The base rear-wheel drive models will pack a 137 horsepower 2.0L gas engine with 5-speed manual sending power to the rear or all four wheels.
The spartan IMV 0 goes back to basics. Inside it’s rubber floors, crank windows, and not even a radio or tachometer – just the bare essentials needed to get working. The optional upgrades and pre-drilled body continues that utilitarian theme for owners to customize it to their needs.
This stands in stark contrast to America’s obsession with luxury trucks costing upwards of $100,000 loaded with features more commonly found in high-end SUVs – things like massaging leather seats, 14-inch infotainment screens, and even champagne coolers. The new electric GMC Hummer EV Edition 1, for example, sold out in 10 minutes at $112,595.
The IMV 0 embodies Toyota’s philosophy that trucks should enable owners to work and haul rather than flashy symbols. DIY customizability allows owners to transform it into anything from a little food truck to a overlanding camper or even a race support vehicle.
Unfortunately, import laws and the IMV 0’s slim profit margins on low-cost models mean Americans can’t buy this truck. Prices approaching $15,000 for upgraded models with 4WD and diesel power seem perfect for extreme explorers wanting a simple, fixable truck. But regulations and taxes mean Toyota must limit the plucky IMV 0 to developing markets valuing sheer affordability and customization over amenities.
Stories You Will Also Like
Official Street Kart Tour in Okinawa Short Course Experience Guide
Kamakura Buddhism Exploring the Religious Influence of Japanese Culture
Mitaki-dera Temple: Explore Scenic Beauty and Rich History