7 Things to Do in Japan’s Demon Town Noboribetsu – Ultimate Guide

Noboribetsu, nestled in the heart of Hokkaido, is a town steeped in folklore and natural beauty, earning it the nickname "Japan's Demon Town." This captivating destination offers a unique blend of hot spring resorts, striking landscapes, and an intriguing history tied to the supernatural.

1. Jigokudani (Hell Valley)

Jigokudani, or Hell Valley, is the must-visit attraction in Noboribetsu. This geothermal wonderland is characterized by jagged terrain and steam rising from the ground, resembling the Japanese culture's depiction of the underworld. The valley is filled with steaming vents, bubbling hot springs, and sulfurous streams, creating an otherworldly landscape that is both fascinating and eerie. The boardwalks offer stunning views and photo opportunities, making the visit worthwhile for nature lovers and photographers alike.

2. Demon Hunting

Scattered around Noboribetsu are numerous statues and statuettes of oni (Japanese demons), paying homage to the legend of the town's hot springs. Finding these demons is a fun and whimsical way to explore Noboribetsu, making it a perfect activity for families and anyone interested in quirky local traditions. There are eleven demon statues in nine locations throughout the town, starting with the 18-meter tall demon at the motorway turn-off and the Welcome Demon outside JR Noboribetsu station.

3. Oyunuma Pond and Foot Baths

Oyunuma Pond is a stunning sulfuric pond with a unique milky appearance, located near Hell Valley. The nearby Oyunumagawa foot baths offer a peaceful and rejuvenating experience. To get there, follow the trail from Noboribetsu Onsen towards Hell Valley and take the fork towards Oyunuma Pond, a 20-30 minute walk along a scenic path. The foot baths provide a warm, mineral-rich soak for your feet, a perfect reward after a hike.

4. Noboribetsu Bear Park

The Noboribetsu Bear Park is a small theme park in the mountains where you can see Hokkaido's iconic brown bears up close. Accessible by ropeway (included in the ticket), the park offers educational exhibits and interactive experiences, such as feeding the bears. While it's a popular destination, it may not be suitable for those uncomfortable with animals in captivity. For those interested in wildlife, it's a worthwhile visit, especially for families.

5. Local Dining

Noboribetsu offers a variety of dining options featuring Hokkaido's local ingredients and specialties. A kaiseki dinner is highly recommended, but for breakfast and lunch, consider visiting:

• Enmaken Ramen: Famous for its rich, flavorful ramen, perfect for warming up after visiting Hell Valley.
• Daiou Curry Ramen Shop: Known for its unique curry ramen combo.
• Fukuan Soba: Local soba dishes, ideal for a light meal. Don't forget to try onsen eggs cooked in hot spring waters, a local specialty.

6. Yuzawa Shrine

A short walk from the town center, Yuzawa Shrine offers a peaceful respite. Located just across from Dai-ichi Takimotokan, this local place of worship is a great spot to offer prayers and make a wish. There's a small shop next door where you can buy a cute painted Daruma doll for good luck and fortune.

7. Enmado Animatronic Show and Demon's Fire Footpath

The Enmado animatronic show in the heart of town features Enma, the King of Hell, and is a unique attraction. Additionally, during the summer months, witness the dazzling performance of "yukijin" (masked demons) with giant handheld fireworks at the Demon's Fire Footpath in Hell Valley. This event takes place every Thursday and Friday and is free to watch from a safe distance.

For those visiting in August, the annual Noboribetsu Hell Festival is a must-see, featuring lively street parades, folk dance performances, and fireworks displays.