Lawson’s Top 15 Bestselling Items – Japanese Shopping Secrets Revealed

Convenience stores in Japan are a staple of everyday life, offering a wide range of products that cater to various tastes and needs. Among these, Lawson stands out for its diverse and high-quality offerings, making it a must-visit destination for both locals and tourists.

Sweets: Creative Ideas in Edible Form

Lawson's sweets are a significant part of its appeal, with several items that have become household names.

Premium Roll Cake

The Premium Roll Cake is one of Lawson's most iconic sweets. Made with premium beet sugar and wheat flour, this cake features soft cream and sponge that give it a luxurious, fluffy texture with a milky flavor. Since its launch, over 250 million units have been sold, making it a clear favorite among consumers. The cake is conveniently packaged in a plastic container, allowing you to enjoy it straight away without any mess.

Baschee

Baschee, inspired by Basque cheesecakes, has made a significant impact since its launch. This treat boasts a smooth texture that falls between a baked and cold-set cheesecake, with a rich cream cheese flavor and a fragrant caramelized surface. Its popularity is evident from the fact that a million cakes were sold in just three days, and it has since become one of Lawson's signature sweets.

Strawberry Shortcake and Cream CUPKE

The Strawberry Shortcake and Cream CUPKE is a unique dessert designed to be eaten from a cup. It features tart strawberries sandwiched between layers of soft sponge cake, enveloped by fresh Hokkaido cream. This item is part of a series that includes other flavors like Chestnut Mont Blanc, Tiramisu, and Chocolate Cake, offering a variety of options for those with different tastes.

Hot Snacks: Mouthwatering Morsels Fresh from the Fryer

Lawson's hot snacks are another area where the convenience store excels.

Karaage-Kun

Karaage-Kun, launched in 1986, is a pioneer of convenience store hot snacks in Japan. These bite-sized chicken nuggets are known for their convenient packaging and variety of flavors, including Original, Spicy, and Cheese. There are also limited-edition flavors and collaborations with various franchises, making Karaage-Kun a staple for many.

Ready-to-Eat Meals and Freshly Made Dishes

Lawson offers a variety of ready-to-eat meals and freshly made dishes that cater to different meal times.

Machikado Kitchen

Machikado Kitchen, available in some Lawson stores, provides freshly made dishes such as pork cutlet sandwiches, fish or shrimp burgers, double egg and chicken rice bowls, and grilled pork rice bowls. These items are different from the deli offerings and can be found at discounted prices during lunch or after dinner time.

Beverages: Convenient and Delicious Options

Lawson's beverage selection is diverse and caters to various preferences.

Cafe Latte and Iced Cafe Latte

Lawson's Cafe Latte and Iced Cafe Latte are popular choices among coffee lovers. Made with high-quality ingredients, these beverages are affordable and convenient, priced at 150 yen for a Cafe Latte and 170 yen for an Iced Cafe Latte.

Other Notable Items

Akuma no Onigiri (Devil's Rice Ball)

Akuma no Onigiri, or Devil's Rice Ball, is another popular item that offers a unique flavor profile. This spicy rice ball is a favorite among those who enjoy a bit of heat in their snacks.

Cheese Pizza Meat Bun

The Cheese Pizza Meat Bun is a savory treat that combines the flavors of pizza and a meat bun. It is a convenient and satisfying option for those looking for a quick snack.

Special Store Formats

Lawson also offers specialized store formats that cater to different needs.

Lawson Store 100

Lawson Store 100 provides a wide range of products at a uniform price point of around 100 yen. This format is ideal for those looking for value items, including fresh foods, side dishes, and daily necessities.

Natural Lawson

Natural Lawson focuses on healthy, portion-controlled snacks and low-sugar food options. All food items here are free from artificial preservatives and use domestically-sourced ingredients, making it a great choice for health-conscious consumers.

Additional Services

Lawson convenience stores also offer various services that enhance the shopping experience.

Photo Printing and Event Ticket Sales

Many Lawson stores provide services such as photo printing and event ticket sales, making them a one-stop shop for various needs.

Mail Service and Tax Refunds

Lawson also offers mail services and tax refunds for foreign travelers, adding to its convenience and appeal.