Global apparel retailer Uniqlo will launch the AIRism mask at all stores in Japan including its Japan online store on Friday. The company said it developed the face mask in response to feedback from numerous customers seeking a reusable, comfortable item that provides daily protection in these challenging times.
The AIRism mask employs a triple-layer structure. A high-performance filter sits between the outer mesh fabric and the AIRism layer. The filter delivers a bacterial filtration efficiency of 99%, blocking droplets, bacteria, virus-contaminated particles, and pollen. The outer mesh fabric has a UPF 40 rating, which means that it cuts 90% of ultraviolet rays.
Functionality was paramount in the development of the AIRism mask. Uniqlo noted that customers increasingly prefer reusable masks as daily wear, to minimize their environmental impact. The AIRism mask is machine washable, with regular household detergent. A testing institution proved that the filter inside the triple-layer structure retains its efficacy after 20 washes at 40 degrees.
The AIRism mask is silky smooth on the skin. The inner AIRism layer prevents the stiffness or thickness felt when wearing a non-woven or cotton mask, and it continues to feel comfortable on your skin even after a long time of use.
Uniqlo recommends washing AIRism masks in a mesh bag, avoid using bleach on the mask, and do not tumble dry.
The initial offering will be a three-piece pack available for 990 yen (plus consumption tax), in white and in three sizes: small (for children), medium (for small adult faces), and large (for regular adult dimensions). Purchases will initially be limited to one pack per size to maximize availability for as many customers as possible, with plans to manufacture 500,000 packs weekly. Children should wear masks under adult supervision.
Uniqlo said the mask reflects its commitment to making everyone’s life better through LifeWear, leveraging its unique technology to balance performance and comfort in items that are washable and can be worn throughout the year. Uniqlo is planning a phased launch of this product in markets outside of Japan.